D2D glossary / Roles and companies
What is a setter in door-to-door sales?
Setter: A setter knocks doors to book appointments instead of closing sales. The setter finds interested homeowners, qualifies them and schedules a visit for a closer, who presents and signs the deal.
Setting is the most common entry role in solar, windows, HVAC and water treatment, where the sale takes a longer presentation than a doorstep allows. A setter's job is a short conversation: earn a minute of attention, check that the home qualifies, and set a firm time when all decision-makers will be home.
Setters are paid per appointment that takes place, per sale that results, or a base plus bonuses. The role teaches the hardest part of the job, which is the door, and it is the usual path to becoming a closer.
Ask before you sign
Am I paid when the appointment is set, when it happens, or when it sells?
Related terms
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Setter: quick answers
What is a setter in door-to-door sales?
A setter knocks doors to book appointments instead of closing sales. The setter finds interested homeowners, qualifies them and schedules a visit for a closer, who presents and signs the deal.
What should I ask a company about setter pay?
Ask this before you sign: "Am I paid when the appointment is set, when it happens, or when it sells?" Get the answer in writing, in the rep agreement or the pay plan.