D2D glossary / In the field
What is a be-back in door-to-door sales?
Be-back: A be-back is a prospect who asks you to come back later instead of deciding now, and the return visit itself. Reps track be-backs because some turn into sales and many do not.
"Come back tomorrow" can be a polite no or a real request, for example when a spouse is not home. Experienced reps test it by setting a specific time and asking what will be different then.
Keep be-backs in your canvassing app with the time and the reason, and return when you said you would. A short list of real be-backs is worth more than a long list of people who wanted you off the porch.
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Be-back: quick answers
What is a be-back in door-to-door sales?
A be-back is a prospect who asks you to come back later instead of deciding now, and the return visit itself. Reps track be-backs because some turn into sales and many do not.